Many folk are taking the self-publishing route. In other words, they sign up with iUniverse, AuthorHouse, Lulu, PublishAmerica, etc and get the book PRINTED. Notice that I said PRINTED and not PUBLISHED. These outfits print your book, give you your 10 free copies and send you on your way. They do not market your book. In fact, they do not even truly edit your book unless you pay an extra fee.
I'm starting a newsletter that addresses these and other issues. Don't worry, it is free. Just send me your email address and I'll put you on the list.